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Black Homeownership Project 
Branding & Website


CLIENT       
Center for NYC Neighborhoods

ROLE
Project Manager    
The Black Homeownership Project aims to expand and protect Black homeownership in NYC by connecting Black homeowners with expert local-housing counseling organizations and legal-services providers at no cost.

Our branding and website design aimed to embody the project’s mission of expanding access to homeownership opportunities for Black communities. The logo, featuring a rooftop graphic housing the logotype, symbolizes the initiative’s commitment to providing more homes for Black individuals. With a vibrant orange palette and a visual language characterized by simplicity, approachability, and trustworthiness, the branding reflects the project’s values of empowerment and innovation, resonating with a diverse audience and inspiring aspirations for homeownership.

View blackhomeownersny.org